|(1.Public PE Department of Henan University，Kaifeng 475001 China;2.The Yellow River Conservancy Technical Institute，Kaifeng 475000,China)
Abstract: Adopting the method of investication, questionnare, statistic, documentation and comparing analysis,the author analyzes systematically and studies present conditions, trend of development, and provides the game plan for solving the questions in the sustainble development. The studies show that it is necessary to perfect its structure which is suitable for socialistic market economy,and make it circulate under the law. Also,we should pay attention to the propaganda,correct people's attitudes and decorate market network of sports lottery tickets.Further more,it is also important to found the lottery club,vary its product and method, and lauch deeper advertising campaign.Through all these,the sports lottery tickets can be attractive to the public.
Key words: sports lottery tickets; sports industry; sustainble development; Henan Province