| （School of Economy and Management，Wuhan Sports University，Wuhan 430079，China) Abstract: The authors probed into the effects of sports event volunteer management on volunteer response (satis-faction and job engagement) from the perspective of social capital. This research indicates the followings: sports event volunteer management activities help volunteers accumulate social capital effectively, so that volunteers have a higher degree of satisfaction and thus engage more in the volunteer job; social capital as an intermediate variable connects volunteer management activities and volunteer response, and social capital’s different dimensions play dif-ferent roles.
Key words: sports event volunteer；social capital；degree of satisfaction；job engagement level |
