(Institute of Physical Education，South China Normal University, Guangzhou 510631，China)
Abstract: This paper analyzes reasons which restrict the development of Chinese sports industry from aspects of finance support, direction of sports consumption and system, points out countermeasures for sports industry development in our country including ensuring nongovenmental sports industry bein g dominant station, establishing coordinated organization, reforming management system of sports grounds, establishing correlative financing system, providing s upports of revenue and finance, fostering people's interest in joining exercise, and reforming the system thoroughly, etc.
Key words: sports industry; socialization of physical education; interest of physical education; finance support; system reforming; China |
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