体育学刊

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我国体育传播产业面临的机遇与挑战
邓星华1，黄彦军2

浏览次数 35608 　

（1华南师范大学体育科学学院，广东广州510631； 2商丘师范学院体育系，河南商丘476000）

摘要：随着加入世界贸易组织后各境外媒介集团的介入，我国体育传播业在人才、技术与资金等方面获得支持，将打破传统的行业垄断局面，促进我国体育资源的合理开发。但同时带来的对我国本土体育传播市场的分割，不利于我国传统体育资源的开发。为此，我国体育和传媒界必须加快合作步伐，提高整体的竞争能力，并在人才与技术方面做好相应准备，以应对激烈竞争的市场变化。

关键词：体育传播产业；世界贸易组织；体育资源；中国

中图分类号： G80-05 文献标识码：A 文章编号：1006-7116(2003)04-0134-04

The opportunity and challenge: sports communication industry in China
DENG Xing-hua1， HUANG Yan-jun2

(1.Institute of Physical Education, South China Normal University, Guangzhou 510631, China；
2.Department of Physical Education,Shangqiu Normal College，Shangqiu 476000,China)

Abstract:After the foreign communication corporation coming into China, the Chinese sports communication industry will obtain the technology, talents and funds,then the traditional monopolization will be broken, and the sports resource will be developed. But the sports communication markets will be divided and the traditional sports resource will be lost. So that department of sports and communication must be work together as quickly as possible, to improve the competitive ability, and make ready for talent and technology in the future.
Key words:sports communication industry; WTO; sports resource; China

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