| （1.Institute of Physical Education，Nanjing Normal University，Nanjing 210097，China;2.Wuxi Sport Bureau,Wuxi 214000,China） Abstract: By using the method of literature, questionnaire and mathematical statistics，the article makes the research on consumption structure, behavior, motivation and degree of consumer's satisfaction of body-building and callisthenic places in Jiangsu. The result shows that the percent of female consumer is larger than male's. The age mainly ranges from 18 to 30 and the consumption motivation is mainly for body-building and calisthenics as well as personal interests. Key words: places for body-building and calisthenics； consumption structure； consumption motivation； Jiangsu |
