(1.School of Physical Education，Shaoguan University，Shaoguan 512005，China; 2.School of Physical Education，Dongguan Vocationnal and Technical College，Dongguan 523808，China) Abstract: By using the methods of literature, interviews and field investigation explores the historical evolution of ice and snow sports in Guangdong, and examines the cultural characteristics and laws presented at different stages of its development from the perspective of three levels of cultural structure. The study shows that Guangdong ice-snow culture, which has been affected by climate, economy, science and technology and other factors, has been in blank for a long time . The policy of reform and opening-up and the strategy of Expanding Winter Sports from the North to the South and West have spawned such sports in Guangdong. The Beijing Winter Olympics have strongly catalyzed the rapid progress of ice-snow culture of Guangdong. The focus of the development of Guangdong ice and snow sports is on progressing along the outer, middle and inner layers of culture and integrating with each other. In the post-Winter Olympic era, we should take the following paths, such as learning from the experience at home and abroad, continuing to strengthen the construction of the outer and middle layers of ice and snow culture to further reinforce the cultivation of winter sports, and playing the reverse role of winter culture, so as to realize the high-quality development of ice and snow sports in Guangdong. Keywords: ice and snow sports；historical evolution；cultural examination；Guangdong |
