(1.School of Physical Education，South China Normal University，Guangzhou 510006，China； 2.Chengdu Sport University，Chengdu 610041，China； 3.South China Campus Football Development Research Center，Guangzhou 510006，China)
Abstract: By exploring the role played by schools in the origin and communication of modern football, this study reveals the cultural connotation and educational attributes of modern football, expounds the functions and values of promoting campus football in China, and puts forward countermeasures for breaking the bottleneck of campus football. The research concludes that：The school has promoted the cultural connotation and educational attribute of football in the origin and spread of modern football. It is the essential return of football's cultural connotation and educational attribute to play the educational function of campus football and promote the common development of cultural learning and football skills in popularization and promotion. The lack of football cultural connotation and the weakening of educational attribute lead to the alienation and deviation of campus football function and value. It is crucial for school administrators to recognize the function and value of campus football, and the key to the sustainable development of campus football is to adhere to the function of education and popularization of priority.
Keywords: school physical education；football culture；modern football；campus football