(1. School of Physical Education，Jiaying University，Meizhou 514015，China；
2.Graduate School of Education，Shandong Sport University，Jinan 250102，China；
3. School of Physical Education，Qufu Normal University，Qufu 273100，China)
Abstract: Countryside is an important field to preserve Wushu tradition and to continue Wushu culture bases. The inheritance strategy of rural Wushu inheritors shows the prominent characteristics of “emotion standard”: (1) based on the local ethics, winning the support of the rural people with the care of the rural people; (2) adjusting the social relations with human feelings to obtain the external support for the development of rural Wushu; (3) forming a strong moral force of Wushu culture inheritance with Wushu bearings. In contrast to the hypothesis of “economic man” in economy, the social action of rural Wushu inheritors follows the hypothesis of “cultural man”, creating a “meaning structure” which is maintained by feelings and continues rural Wushu, which has become a powerful supplement to the development of Wushu under the state's formal system. In the inheritance of rural Wushu may be full of contradictions between city and countryside, tradition and modernity, benefit and righteousness, and the social action of inheritors should not only conform to the tradition, but also adapt to the changing situation.
Key words: traditional national sports；rural Wushu；inheritors；social action；“cultural man” hypothesis