（1.Faculty of Graduate，Wuhan Sports University，Wuhan 430079，China；
2.Department of Editorial，Wuhan Sports University，Wuhan 430079，China)Abstract: By using Rio Olympic Games reports by the sports channel of the People Network as the research object, the authors carried out a framework analysis and a visual rhetoric analysis respectively on the text and special Olympic edition, probed into its national identity constructing methods and strategies, and revealed the following findings: Rio Olympic Games reports on the sports channel of the People Network effectively boosted national identity construction, yet there were the following deficiencies as well: the proportion of cultural reports in all the national identity reports was too small; the awareness to construct the national identity by means of athletes from Hong Kong and Taiwanese and their local elements was not strong; original contents were on the few side, the for-eign media report utilization rate was low; in the special Olympic edition, the mining of the associative meanings of visual symbols was insufficient. The authors put forward the following opinion: in the future, when reporting major sports games, mainstream network media in China should refer to Rio Olympic Games reports on the sports channel of the People Network, value cultural reports’ role in national identity reports, focus on the building the sense of identity and belonging of nationals in the Hong Kong, Macao and Taiwan regions, improve creation ability and ra-tionally utilize foreign media reports, further mine the associative meanings of visual symbols, thus boost national identity construction.
Key words: sports media；national identity；the sports channel of the People Network；media discourse；Rio Olympic Games |
