| （1.Dalian Sports Center Development Construction and Inventment Limited Company，Dalian 116031，China；2.School of Humanities and Law，Dalian University of Technology，Panjin 124221，China) Abstract: Based on “the triple sales theory” in media economics, the authors explored and established Chinese big stadium profiting modes as follows: the first sale - “content sale”, which forms attention economy, whose profiting modes include pyramid product mode, knockout product mode, and brand product mode; the second sale - “audi-ence sale”, which forms influence economy, whose profiting modes include mini-division mode, power transfer mode, and reorientation mode; the third sale - “brand sale”, which forms return customer economy, whose profiting modes include from products to solutions mode, and from products to brand extension mode.
Key words: sports economics；bid stadium；stadium operation；profiting mode；triple sales theory |
