|（School of Chinese Literature and Law，Dalian University of Technology，Panjin 124221，China)
Abstract: The core of competitive sports survival and development is order; order is the embodiment of regularity. The lost of order is the root cause for promoting competition sports to develop in a reverse order with people, soci-ety and nature. The authors sought for return of order of competitive sports through the cognition and explanation of reverse order phenomena such as the situation of materialization of people in competitive sports, social ethical pre-dicaments, natural destruction plights etc. The authors believed that the current state of development of competitive sports accommodating the relationship of people, society and nature is an effective way to alleviate the reverse order impact on competitive sports, which is specifically embodied in that competitive sports need the accommodation of people oriented conception, contractual spirit, as well as knowledge and action integrated conception.
Key words: sports management；competitive sports；reverse order impact；people oriented conception；contractual spirit；knowledge and action integrated conception