|（1.School of Physical Education，The Three Gorges University，Yichang 443002，China；2.Wuhan Music Institute，Wuhan 430060，China)
Abstract: The authors studied aspects involved in and running manners of university sports cultural education assurance mechanism. University sports cultural education assurance mechanism involves such 6 aspects as education platforms, strategies and methods, material conditions, humanistic environments, ideological cognition and management evaluation. On such a basis, the authors put forward the following running manners of university sports cultural education assurance mechanism: integrate curricular and extracurricular activities, reinforce the education battle field; blend the tangible with the intangible, perfect education strategies and methods; build hardware together with software, enrich material conditions for education; handle the explicit and the implicit concurrently, build humanistic education environments; combine the macroscopic with the microscopic, clarify ideological cognition of education; value processes and results in an equally important way, establish an effective education management and evaluation system.
Key words: school physical education；sports cultural education；assurance mechanism；colleges and universities