| （1.School of Physical Education，South China University of Technology，Guangzhou 510641，China；2.Department of Physical Education，Henan University，Kaifeng 475001，China) Abstract: The authors studied ways of upgrading for the sporting goods industry in China, probed into a compara-tive analysis of function upgrading to be carried out by sporting goods enterprises, put forward preconditions for building a domestic value chain, and finally, by taking Anta company upgrading for example, probed into manners and ways to build a domestic value chain, and put forward the following suggestions: 1) sporting goods enterprises in China needs to form a domestic enterprise network system parallel to GVC by relaying on the local market; 2) the enterprises should establish a value chain competition conception; 3) the enterprises should build up the subject ad-vantages of the domestic value chain and establish the core links of the value chain by relying on the resources of the local market; 4) the enterprises should change the export oriented development strategy, cultivate high class production elements to realize industrial upgrading; 5) domestic value chain administrators must enhance their ad-ministration ability, encourage small and medium size enterprises to walk the path of professionalized development, actively cooperate with leading and core enterprises, jointly build up advantages in value chain competition, and re-alize a “win-win situation” for all the enterprises on the value chain.
Key words: sports economics；global value chain(GVC)；national value chain(NVC)；sporting goods；industrial upgrading；China |
