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 : : 期刊全文 : : |
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中国大学生篮球联赛市场开发的若干建议
许传宝 |
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浏览次数 36140 
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| （西南财经大学 体育部，四川 成都 610074） 摘要：中国大学生篮球联赛(简称CUBA)在发展中也出现了一些问题,集中表现在:CUBA定位转移，目标过大； 市场开发中个性不突出，市场松散，品牌联想较差，观众忠诚度不高，创新性不强。从科学发展角度看，CUBA的定位应该是大学、是学校，而不是职业市场，其目标应该是“以人为本，育人第一”；在市场发展上，应充分挖掘校园文化资源，强化素质培养，育人第一。同时，树立大营销观念，积极开发与推广，让更多大学生参与；强化赛事仪式，创造更大的团体经历，铸造CUBA人文价值。 关键词：中国大学生篮球联赛； 市场开发； 大营销观念 中图分类号：G841.7文献标识码：A 文章编号：1006-7116(2004)06-0116-03 |
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A discussion about the development of CUBA market
XU Chuan-bao |
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(Department of Physical Education,Southwest China Finance and Economics University,Chengdu 610074，China)
Abstract: The Chinese University Basketball Association (CUBA) is now one of the most important competitions in Chinese Universities. Its appearance has given some new blood and energetic to college physical education development.However,there are some problems in the development of CUBA, such as (1) the orientation of CUBA has somewhat been transferred and the target is a bit too large (2) it is short of uniqueness, the market development is loose and the brand association is not good (3) the audience is not faint and the it is short of innovation. With a scientific developmental view,CUBA should be orientated in colleges and universities,rather than professional market;its aim should be fixed to cultivate the youth.And we should make use of the university cultural resources and stick to humanity. Meanwhile,we should hold the commercial opinions and to strengthen its humanity value.
Key words: CUBA; market exploration; commercial opinions
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