| （Department of Physical Education，Harbin University of Science and Technology，Harbin 150080，China) Abstract: The author carried out a questionnaire survey on the personal coach owning members of Renhe Interna-tional Fitness Club and Hengxiang International Fitness Club in the city of Harbin, Heilongjiang province, probed into the effects of the professional ability of personal coaches of fitness clubs on customer satisfaction degree and customer loyalty degree, and revealed the following findings: the professional ability of a personal coach had a positive effect on customer satisfaction degree; customer satisfaction degree had a positive affect on customer loy-alty degree too; the professional ability of a personal coach had an indirect effect on customer loyalty degree.
Key words: sport management；personal coach；professional ability；customer satisfaction degree；customer loyalty degree；fitness club |
