体育学刊

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全球化背景下中国竞技体育软实力的构建
陈凯华1，杜世全1，陈晓荣1，薛冬梅2

浏览次数 2133 　

（1.安徽医科大学体育部，安徽合肥 230032；2.合肥一六八中学体育教研组，安徽合肥 230601）

摘      要：提出从构建具有普世性的中国体育价值体系、发挥竞技体育制度的吸引力、塑造竞技体育的“明星”效应、利用“海外兵团”的柔性传播力、主办国际性竞技体育比赛、中国学者参与国际体育学术交流、利用孔子学院传播中国体育等有效路径，提升中国竞技体育的软实力。
关  键  词：体育社会学；竞技体育；软实力；全球化；中国
中图分类号：G80-05    文献标志码：A    文章编号：1006-7116(2013)04-0042-05

The building of Chinese competitive sports soft power under the background of globalization
CHEN Kai-hua1，DU Shi-quan1，CHEN Xiao-rong1，XUE Dong-mei2

（1.Department of Physical Education，Anhui Medical University，Hefei 230032，China；2.Department of Physical Education Teaching and Researching，Hefei 168 Middle School，Hefei 230601，China)

Abstract: Globalization has brought opportunities and challenges to the building and developing of Chinese com-petitive sports soft power. The authors put forward the following effective ways to boost Chinese competitive sports soft power: build a universal Chinese sports value system; exert the attraction of the competitive sports system; cre-ate the “star” effect of competitive sports; utilize the flexible communication power of “oversea Chinese athletes”, host international competitive sports games; let Chinese scholars participate in international sports academic com-munication; utilize Confucius Institutes to communicate Chinese sports etc.
Key words: sport sociology；competitive sports；soft power；globalization；China

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