| （Engineering Research Center of the National Sporting Goods，Jilin Institute of Physical Education，Changchun 130022，China） Abstract: Sport lottery as a special commodity has distinctive economic characteristics. Based on his analysis of such economic characteristics of sport lotteries as commodity attributes, consumption motives, relation between demand and supply, and market structure, the author put forward the following sport lottery management strategies: develop commercialized operation, highlight the entertaining characteristics of sport lotteries; intensify the winning motive, boost public welfare and entertainment motives; rationally handle the demand and supply relation, supply sport lotteries in a highly efficient, normative and scientific way; reinforce the monopolistic market structure, en-courage competition, develop enterprise like operation.
Key words: sport economics；sport lottery；economic characteristics；sport lottery management strategy |
