| （School of Physical Education，Jiangxi Normal University，Nanchang 330027，China） Abstract: By means of literature analysis, field investigation and case study, the author examined the process of developing and changing of folk sports culture of Jiangxi based on folklore related theories, and concluded that in terms of content and expression form, significant changes of folk sports culture of Jiangxi embodied in 4 aspects: the change of the status of participating personnel; the weakening of clan worship; the utilitarianism of activity ori-entation; the diversification of communication manners. The causes for the changes of fork sports culture of Jiangxi are as follows: 1) the change of cultural context, which embodied in the lack of the meaning system, the deviation of the value system, and the collapse of the communication system; 2) the change of social context, which embodied in the complication of individual background of folk sports participants, and the political tendency of “performance” occasions.
Key words: folk sports；sports culture；shield dance in Yongxin；Jiangxi |
