| (1.School of Physical Education，South China Normal University，Guangzhou 510006，China；2.Xi’an University of Posts and Telecommunications，Xi’an 710061，China） Abstract: The range of commercial activities of US athletes is extensive, and the contents involve with different commercial areas, which is closely related to the historical background that these activities are gestated and devel-oped in a folk self governing society. The commercial activities of US athletes are provided with such major char-acteristics as promotion, corporate cooperation and the Olympic Committee’s support valued, content extensive and law complete. Disputes in common commercial activities of the athletes include agency disputes, contract disputes, right infringement and earning allocation disputes, which are settled mainly by means of the specific application of civil and commercial laws in the sports area.
Key words: sports economics；athlete commercial activity；USA |
