|（1.Department of Journal，Haerbin Institute of Physical Education，Harbin 150008，China；2.Sports Soicial Science Center，Shenyang Sport University，Shenyang 110102，China）
Abstract: In order to know the report frames and characteristics of Chinese newspapers in the 2008 Beijing Olym-pic Games, and to summarize its advantages and disadvantages, this thesis makes a research of the report frames of newspapers such as People’s Daily, Chinese Sports Newspapers, Sports Weekly and Guangzhou Daily in terms of quantitative and qualitative investigation, with the major viewpoint of news communication, using news frame theo-ries and through the content analysis method. The results show that during the Beijing Olympic Games, Chinese newspapers used diversified frames in coverage topics, extensive frames in coverage projects but the native frame still took the priority in coverage angles. The author argues that stars or winning and loss should not be the only goal for the press to search for during the games and the extensive coverage frames can display better the Olympic’s beauty of “the main point is to participate”. Besides, the native frames and the international frames of the Olympic coverage need to be balanced more because of the Olympic Games is a international pageant.
Key words: sports communication；Beijing Olympic Games；newspaper；report frame