| （1.Department of Social Sports，Hebei Institute of Physical Education，Shijiazhuang 050041，China；2.Beijing Sports University，Beijing 100084，China） Abstract: From the perspective of consumption sociology, the authors analyzed the dilemma encountered by golf in its development in China, and revealed the following: the symbolic meaning of the consumption of the golf symbol in China has far exceeded the value and meaning of golf itself, and cause people to go against and refuse it; the dis-similated development of the golf event has caused China to implement policies to control it; mass media have played a direct guidance role in the communication of the consumption meaning of the golf symbol.
Key words: sports economics；golf；symbol consumption |
