| （1.School of Sports Science and Engineering，East China University of Technology，Shanghai 200237，China；2.School of Physical Education and Health，East China Normal University，Shanghai 200241，China） Abstract: By using the demand function model in the expandable expenditure system, the authors analyzed the sports consumption structure of residents in Shanghai city, and drew the following conclusions: income level is the most important factor that affects the sports consumption structure; sports consumption of the residents is mainly the consumption on real sports items; sports apparels, shoes and hats have become the main body of consumption; with the increase of income level, the speed of increase of the need for consumption on sports guidance and training is the fastest among the needs for consumption on sports items.
Key words: social sports；sports consumption structure；model for the expandable expenditure system；residents in Shanghai |
