|（1.School of Education，SUN Yat-sen University，Guangzhou 510275，China；
2.Department of Physical Education，Guangdong University of Business Studies，Guangzhou 510320，China）
Abstract: The studied legal issues about the image of “Bird Nest”, the main venue of Beijing Olympic Games, be-ing used by enterprises in an unauthorized way, and pointed out that the difficulty of “Bird Nest” right protection is a typical case, essentially caused by the lack of a mechanism that can quickly ban behaviors of unauthorized use of the “Bird Nest” image, but not by the lack of legal criteria for right protection. Therefore, the authors put forward the following suggestions: it is necessary to refer to portrait right protection laws to perfect related administrative regulations in order to protect rights of the main venue of large gatherings; industrial and commercial departments should be provided with criteria for administrative execution; protective functions of public opinions of news media should be fully exerted.
Key words: State Stadium of China；“Bird Nest”；Beijing Olympic Games；law；right protection