(School of Physical Education,Jiangxi University of Finance & Economics,Nanchang 330013,China) Abstract: The inevitability of opportunistic behaviors and limited reason results in that dedicated investment ulti-mately determines the content and form of contracts. Since that both the producers and consumers of professional sports have high value dedicated investment, and that contracts are naturally imperfect, the primary parties of mar-ket trades must establish various organizational forms and system arrangements in order to protect their own dedi-cated investment, which thus becomes the basis for the smooth development of professional sports. Key words: professional sports;dedicated nature of assets;governing mechanism
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