| (1Department of Physical Education,South China University of Technology,Guangzhou 510640，China；2Department of Sports Society,Shanghai Institute of Physical Education, Shanghai 200438,China) Abstract:beginning with the analysis of reasons about sponsoring ente rprises infringed (e.g.,material and interests pursuing, ethics lack,legal sys tem lagged behind),the authors explored deeply how to prevent enterprises spons oring sports from rights infringed (e.g., standardized the market by government, enhanced the venture management to enterprises),and the methods to control ent erprises sponsoring sports from rights infringed,which may be conducted by gove rnment, enterprises association,enterprises self,and social supervising.The a im is to protect the rights of China enterprises sponsoring the sports games.
Key words:enterprises sponsoring sports games; sports industry ; right infringed; China |
