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广东部分高尔夫俱乐部现状与发展对策
梁健1，卢元镇1，刘罡2 |
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浏览次数 35849 
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| （1.华南师范大学 体育科学学院，广东 广州 510631；2.佛山市顺 德区体育局，广东 佛山528333） 摘要：就高尔夫俱乐部的现状，分别对广州芳村至尊高尔夫乡 村俱乐部、增城荔湖高尔夫俱乐部、顺德均安碧桂园高尔夫俱乐部、肇庆高尔夫度假村等 8个高尔夫俱乐部进行调查，内容包括经营性质、投资规模、投入资金、场地面积、从业人 数、经营项目与消费价格等，以及经营者对经营前景和目前企业处于何发展阶段的判断、俱 乐部在经营过程中为提高竞争力所采用的对策等。结果显示居民消费意识跟不上、高成本消 费、高税率、专业人才短缺、宣传力度不够、相关机械制造能力低、市场运作欠规范等是制 约广东高尔夫俱乐部发展的因素。提出要加快国内高尔夫产业相关机械的研发等建议。 关键词：高尔夫俱乐部； 体育产业； 广东 中图分类号： G812.17；G849.3 文献标识码：A 文章编号： 1006-7116(2005)03-0032-03 |
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Current situation of part of golf clubs in Guangdong and development measures
LIANG Jian1, LU Yuan-zhen1, LIU Guang2 |
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(1.College of Physical Education,South China Normal University,Guangzhou 510631,China;2. Foshan Sport Bureau,Foshan 528333,China)
Abstract: The authors investigated the current situation of 8 golf clubs such as Zhizhun Village Golf Club in Fangcun Guangzhou，Lihu Golf Club in Zengcheng,Biguiyuan Golf Club in Junan Shunde, and Gold Holiday Village in Zhaoqing,in terms of business nature,investment scale,capital invested,floor area,number of employees,business items and service prices,operator’s judgment on business prospect and what development stage the enterprise is currently in,and measures taken during operation by the clubs to enhance their competition strength,etc.The authors considered that outdated consuming consciousness,expensive consumption,high tax rate,the lack of professionals,inadequate promotion,inferior capability to manufacture associated machinery,and not well standardized market operation are the factors that restrict the development of golf clubs in Guangdong,and offered proposals such as speeding up the development of golf industry associated machinery in our country,etc.
Key words: golf clubs; sports industry; Guangdong |
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