| (Department of Physical Education,Shenzhen Polytechnic Institute,Shenzhen 518055，China) Abstract: The author analyzed sports industry in China based on the following three aspects: Current situation,problems existed in the process of development,and development prospect,and drew the following conclusions: In China,the market of sports industry is provided with great potential;in present stage,sports industry should resort to the reform for development and utilize the great business opportunities brought by the successful application for hosting Olympic Games 2008 to boost the development of sports industry in Chine.
Key words: sports industry; sports goods market; China |
