(1.School of Physical Education，Hanshan Normal University，Chaozhou 521041，China； 2.Department of Arts and Physical Education，Jieyang Polytechnic, Jieyang 522000，China； 3.Faculty of Humanities and Social Sciences，City University of Macau，Macau 999078，China； 4.Institute of Cultural Industry，Shenzhen University，Shenzhen 518061，China)
Abstract: By adopting the methods of literature, qualitative comparative analysis and others, as well as taking the iconic sports events in Macao as the cases, this paper explores the improvement path for Macao’s urban image. It is revealed by the results of qualitative comparative analysis of three iconic sports events in Macao that the enhancement of urban images of Macao is manifested in three dimensions of “infrastructure”, “visual image” and “cultural image”. In this regard, the paths to enhance the urban image of Macao are proposed as follows: (1) it is necessary to intensify the urban infrastructure for providing the hardware foundation for holding these events; (2) it is necessary to enhance the urban visual image and to highlight the design of urban visual system; (3) it is necessary to intensify the spreading of sports culture and to promote the construction of urban cultural image.
Keywords: iconic sports events；urban cultural image；Macao；qualitative comparative analysis