|（School of Physical Education，South China University of Technology，Guangzhou 510641，China)
Abstract: The effective promotion of large sports venues’ sports fitness and leisure service is an important link in comprehensively implementing the Healthy China 2030 Planning Outline. However, in the practical process of the venues fulfilling sports fitness and leisure service, they were still restricted by external factors such as irrational venue layout, location selection and design, not sufficiently completed management mechanisms and systems, dis-ordered business conditions in the vicinity, not sufficiently perfected regulations and policies, etc. Hoping to im-prove large sports venues’ sports fitness and leisure service quality, by applying theories in sociology, management science and economics etc, the authors put forward the following proposals: value venue location selection and pre-liminary function design; complete management and operating mechanisms and systems; plan business conditions in the vicinity in an effective and unified way; perfect and correct related regulations and policies.
Key words: fitness and leisure service quality；large sports venue；supply side reform