|（1.College of Physical Education & Health，Hangzhou Normal University，Hangzhou 311121，China；2.College of Physical Education & Health，East China Normal University，Shanghai 200241，China)
Abstract: From the perspective of science of education policies, National Student Physical Health Standard (here-inafter referred to as the Standard) is constantly improved as it was revised in 2007 and 2014, but the problem of execution deviation remains. In order to reveal and analyze the problem of execution deviation, the author intro-duced such a tool as Nvivo qualitative analysis to analyze 61 related articles published between 2002 and 2015. By basing the analysis framework on execution deviation related theories in science of education policies, and by cod-ing and establishing a tree node system, the authors analyzed the problem from such 3 aspects as Standard execution deviation signs, reasons and correction measures. Under level 1 nodes in “Standard execution deviation signs”, the authors screened out totally 8 level 2 nodes and 32 level 3 modes, i.e. Standard execution deviation has 8 signs; un-der level 1 nodes in “Standard execution deviation reasons”, the authors screened out totally 4 level 2 nodes and 18 level 3 modes, i.e. there are 4 major factors causing Standard execution deviation; under level 1 nodes in “Standard execution deviation correction measures”, the authors screened out totally 6 level 2 nodes and 35 level 3 modes, i.e. the problem of Standard execution deviation can be corrected in 6 major aspects, and the authors probed into prob-lems constantly existing in Standard execution by concurrently referring to the 2014 version of the Standard.
Key words: sports management；National Student Physical Health Standard；executive deviation；NVivo qualitative analysis